Aussie Aussie Aussie, oi oi oi! Three cheers for Sweet Red, the latest offering from FishEye Winery, which is being released in May in the U.S. Sourced and produced in South Eastern Australia, FishEye Sweet Red is an authentically Australian chillable red wine that is a vibrant example of the masterful blends that Aussie winemakers are known for.
“Sweet red blends are all the rage right now in the States, but in Australia, we’ve been crafting varietal blends from the get go. We know what works and what doesn’t. I wanted to make an approachable, food friendly wine that appeals to new and experienced wine drinkers alike,” commented FishEye winemaker Steve Roden. “Our Sweet Red is a real beaut’ with unique floral characters, a soft and generous palate, and a long finish that truly sets it apart from other wines in the category.”

Beginning in May, the wine is available nationally in three sizes: 750 mL (SRP $7), 1.5L (SRP $12), and 3L (SRP $18). Starting with a Shiraz base, the wine is sweetened with Moscato and other varieties. The resulting blend has great flavor and textural complexity: juicy flavors of blackberries and strawberry jam jump out of the glass and are complemented by a floral nose and smooth, lush finish. Well integrated hints of oak add to the dimensionality of the wine as well. Since the wine is so robust and rich, it pairs well with similarly robust flavors such as lamb gyros or spicy tom yum soup. It’s a big wine for an adventurous eater but also an excellent choice for a refreshing sip on its own.

Hailing from the land down under, the FishEye Winery is located in a small New South Wales town of Griffith, in South East Australia where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches. Carefully crafted using grapes ready to jump off of their vines, FishEye wines are big, bold, and vibrant. The winery’s ten varietal offerings are extremely delicious, extremely drinkable, and extremely Australian.

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About FishEye Winery

FishEye wines are fresh and vibrant and put a little excitement back into your day. FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches. G’head and get the bonfire burning: the food is waiting to cook, and the wine has never been better.

Watchout! This wine jumps out of your glass! ®

About Underdog Wine & Spirits:
Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the “underdogs” of the sometimes stuffy wine and spirits world. We work with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes many of today’s most dynamic growth brands. For more information about Underdog Wine & Spirits visit www.udws.com.

The Long Beach Grand Cru competition is one of the top international wine competitions in the U.S that also gives back to a worthy cause, the Legal Aid Foundation of Los Angeles.

FishEye Chardonnay impressed professional judges whether they are wholesalers, wine merchants, restaurateurs, wine industry leaders and wine columnists. FishEye Chardonnay is filled with flavors of fresh-picked apples and pears with a touch of vanilla.  FishEye Chardonnay is available in 750ml for SRP $7, 1.5L for SRP $12, and 3L premium wine cask for $18, FishEye wines can be found in the Australian section or world wine sets of grocery stores and specialty wine retailers nationwide. For more information, visit www.FishEyeWines.com.

Congratulations for winning Gold FishEye Chardonnay!

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About FishEye Winery

FishEye wines are fresh and vibrant and put a little excitement back into your day.  FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches.  G’head and get the bonfire burning:  the food is waiting to cook, and the wine has never been better.

Watchout!  This wine jumps out of your glass! ®

About Underdog Wine & Spirits

Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium:  the “underdogs” of the sometimes stuffy wine world. We work with domestic and international winemakers to craft unique wines that are a breed apart.  The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes wines from California, Washington, France, Italy, Germany, Spain, South Africa, Chile, Australia, Argentina and New Zealand.   For more information about Underdog Wine Merchants, visit http://www.udws.com.

Impact Databank is the leading source of exclusive data on the alcoholic beverage industry in the United States and internationally.  To be considered for the Impact Hot Brand Award, a brand must be an established brand with at least 15% growth in 2010 and meet a minimum volume requirement of 200,000 cases.  Hot Brand Award winners will be recognized at the Impact Marketing Seminar in New York City on March 24.

FishEye is riding the wave, having won the Impact Hot Brand award every year since 2005.  The 2010 Hot Brand Award recognizes FishEye’s consumer relevance and truly validates the brand’s bold move down under:  In 2010, FishEye Winery jumped continents, focusing all varietal offerings to its South Eastern Australian appellation.  FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches.  The result was bolder, more vibrant wines that are still extremely easy to drink and easy to pair – at an exceptional value ($7 for 750ml).

FishEye also introduced three new varietals – Moscato, Pinot Noir and Sauvignon Blanc.  “We are delighted to be recognized with a Hot Brand Award,” says winemaker Steve Roden.  “It means we did right by our consumers:  We listened and delivered the highly drinkable wines they expect from FishEye.”

FishEye wines are fresh and vibrant and put a little excitement back into your day.  FishEye wines are available in nine varietals, including Cabernet Sauvignon, Chardonnay, Merlot, Moscato, Pinot Grigio, Pinot Noir, Riesling, Sauvignon Blanc and Shiraz.  Available in 750ml for SRP $7, 1.5L for SRP $12, and 3L premium wine cask for $18, FishEye wines can be found in the Australian wine section or world wine sets of grocery stores and specialty wine retailers nationwide.  For more information, visit www.FishEyeWines.com. 

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About FishEye Winery

FishEye wines are fresh and vibrant and put a little excitement back into your day.  FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches.  G’head and get the bonfire burning:  the food is waiting to cook, and the wine has never been better. 

Watchout!  This wine jumps out of your glass! ®

About Underdog Wine Merchants

Underdog Wine Merchants, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium:  the “underdogs” of the sometimes stuffy wine world. We work with domestic and international winemakers to craft unique wines that are a breed apart.  The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes wines from California, Washington, France, Italy, Germany, Spain, South Africa, Chile, Australia, Argentina and New Zealand.   For more information about Underdog Wine Merchants, visit http://www.underdogwinemerchants.com.

This ain’t no ordinary box of wine.  The patent-pending wine cask design prevents oxidation, keeping FishEye wines fresh for at least 6 weeks after opening.

Each FishEye premium wine cask contains the equivalent of four FishEye 750ml bottles, bringing you the same bold, fresh taste at an even more amazing value.

And good for Mother Nature, too!  By choosing FishEye’s premium wine cask, you can help stop global climate change:  FishEye premium wine casks reduce packaging waste by 92% and carbon emissions by 55%.

FishEye Wines can be found at grocery stores and specialty wine retailers nationwide.  For more information, visit the FishEye Winery website at www.FishEyeWines.com.

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About FishEye Winery

FishEye wines are fresh and vibrant and put a little excitement back into your day.  FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches.  G’head and get the bonfire burning:  the food is waiting to cook, and the wine has never been better. 

Watchout!  This wine jumps out of your glass! ®

About Underdog Wine Merchants

Underdog Wine Merchants, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium:  the “underdogs” of the sometimes stuffy wine world. We work with domestic and international winemakers to craft unique wines that are a breed apart.  The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes wines from California, Washington, France, Italy, Germany, Spain, South Africa, Chile, Australia, Argentina and New Zealand.   For more information about Underdog Wine Merchants, visit http://www.underdogwinemerchants.com.  

Over a thousand visitors have now enjoyed the FishEye tasting room experience, many venturing from the Gold Coast in Queensland and Cable Beach in Broome, Western Australia. 

The best sellers so far:  FishEye Moscato – our newest varietal! – Pinot Grigio and Merlot.

What makes this tasting room experience stand out almost as much than our eye-popping wines?  Visitors are raving about the fun atmosphere, friendly staff and – you won’t believe it – FREE tastings!

So come on down to the land down under – the sun, the surf and the FishEye tasting room are waiting to welcome you!

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About FishEye Winery

FishEye wines are fresh and vibrant and put a little excitement back into your day.  FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches.  G’head and get the bonfire burning:  the food is waiting to cook, and the wine has never been better. 

Watchout!  This wine jumps out of your glass! ®

About Underdog Wine Merchants

Underdog Wine Merchants, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium:  the “underdogs” of the sometimes stuffy wine world. We work with domestic and international winemakers to craft unique wines that are a breed apart.  The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes wines from California, Washington, France, Italy, Germany, Spain, South Africa, Chile, Australia, Argentina and New Zealand.   For more information about Underdog Wine Merchants, visit http://www.underdogwinemerchants.com.

Over the years, FishEye Winery has been critically acclaimed with over 200 awards.  In 2010, FishEye Winery reeled in over 20 wine competition awards, including a BEST BUY rating for FishEye Shiraz and RECOMMENDED rating for FishEye Riesling from the Beverage Tasting Institute.

FishEye Pinot Noir and Sauvignon Blanc – new varietals launched this year – have already received critical acclaim.  FishEye Pinot Noir received five competition awards, including PLATINUM at the Monterey Wine Competition.  Sauvignon Blanc is also a favorite, winning SILVER at the Lone Star International Wine Competition. 

Watchout!  Below are some of FishEye Winery’s top awards in 2010:

FishEye Shiraz

• BEST BUY, Beverage Tasting Institute World Wine Championship 2010

FishEye Pinot Noir

• PLATINUM, Monterey Wine Competition 2010
• SILVER, Florida State Fair International Wine & Grape Juice Competition 2010

FishEye Cabernet Sauvignon:

• SILVER, Florida State Fair International Wine & Grape Juice Competition 2010
• SILVER, Lone Star International Wine Competition 2010
• SILVER, Long Beach Grand Cru 2010
• SILVER, Pacific Rim International Wine Competition 2010
• SILVER, San Francisco Chronicle Wine Competition 2010

FishEye Chardonnay

• SILVER, Los Angeles International Wine Competition 2010

FishEye Pinot Grigio

• SILVER, San Francisco Chronicle Wine Competition 2010

FishEye Sauvignon Blanc

• SILVER, Lone Star International 2010

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About FishEye Winery

FishEye wines are fresh and vibrant and put a little excitement back into your day.  FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches.  G’head and get the bonfire burning:  the food is waiting to cook, and the wine has never been better. 

Watchout!  This wine jumps out of your glass! ®

About Underdog Wine Merchants

Underdog Wine Merchants, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium:  the “underdogs” of the sometimes stuffy wine world. We work with domestic and international winemakers to craft unique wines that are a breed apart.  The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes wines from California, Washington, France, Italy, Germany, Spain, South Africa, Chile, Australia, Argentina and New Zealand.   For more information about Underdog Wine Merchants, visit http://www.underdogwinemerchants.com.

Crafted in South Eastern Australia, FishEye Moscato boasts a fresh and vibrant flavor characteristic of FishEye wines.  FishEye winemaker Steve Roden proudly describes the wine as “a light-bodied and delightfully sweet, fruity wine with flavors of juicy peach, pineapple and tropical fruits with hints of honey on the nose.”

Now available in 750ml (SRP $7) and 3-liter premium wine cask (SRP $16), this dessert wine is a perfect addition to FishEye Winery’s full lineup of highly drinkable wines, including Pinot Grigio, Chardonnay and Cabernet Sauvignon.

FishEye Wines can be found at grocery stores and specialty wine retailers nationwide.  For more information, visit the FishEye Winery website at www.FishEyeWines.com.

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About FishEye Winery

FishEye wines are fresh and vibrant and put a little excitement back into your day.  FishEye wines are crafted in South Eastern Australia, where the sun shines brighter, the land is larger than life and the fish are measured in feet, not inches.  G’head and get the bonfire burning:  the food is waiting to cook, and the wine has never been better. 

Watchout!  This wine jumps out of your glass! ®

About Underdog Wine Merchants

Underdog Wine Merchants, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium:  the “underdogs” of the sometimes stuffy wine world. We work with domestic and international winemakers to craft unique wines that are a breed apart.  The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes wines from California, Washington, France, Italy, Germany, Spain, South Africa, Chile, Australia, Argentina and New Zealand.   For more information about Underdog Wine Merchants, visit http://www.underdogwinemerchants.com.